Investing for Beginners Without the Wall Street Jargon

Investing for Beginners Without the Wall Street Jargon

Jake Holden||12 min read

I'm going to tell you something embarrassing. Until I was 27, my entire financial strategy was "put money in checking account, hope there's still some left at the end of the month." That was it. That was the plan. I had a 401k from work that I'd signed up for during onboarding because the HR lady was standing right there and I felt too awkward to say no, but I'd never once looked at it. I didn't know what it was invested in. I didn't know what "invested in" even meant, really. For all I knew, my retirement savings were sitting in a shoebox in a Fidelity warehouse somewhere.

My buddy Marcus changed everything. We were at a Chili's -- because that's where life-changing conversations happen, apparently -- and he casually mentioned he'd made $14,000 that year without doing anything. Just from his investments. While sleeping. While eating bottomless chips and salsa, presumably.

I put down my quesadilla and said, "Explain that to me like I'm five."

He did. And now I'm going to do the same for you.

Why Your Savings Account Is Quietly Robbing You

Here's a fun fact that isn't fun at all: the money sitting in your savings account is losing value every single year. Your bank is probably paying you something like 0.5% interest. Inflation -- the rate at which everything gets more expensive -- runs about 3% per year on average. So your money is shrinking by roughly 2.5% annually in real purchasing power.

Put differently: that 10,000youvegotparkedinsavings?Intenyearsitllstillsay10,000 you've got parked in savings? In ten years it'll still say 10,000 on the screen (maybe 10,500withinterest),butitllbuywhat10,500 with interest), but it'll buy what 7,800 buys today. You didn't spend a dime of it, and it still got smaller. It's like a financial magic trick that nobody asked for.

This is why people invest. Not because they're greedy or because they watch CNBC in a leather chair. Because leaving your money in a savings account is the financial equivalent of leaving your car in neutral on a hill. It's rolling backward whether you notice or not.

What the Hell Is an ETF (and Why Should You Care)

Okay. Let's start with the vocabulary, because the finance industry has done an incredible job making simple concepts sound like you need a PhD to understand them. You don't.

Stocks: You're buying a tiny piece of a company. If the company does well, your piece becomes worth more. If it tanks, your piece becomes worth less. One stock, one company. Simple.

Index fund: Instead of buying one company, you're buying a tiny piece of a whole bunch of companies at once. An S&P 500 index fund, for example, holds pieces of the 500 biggest companies in America -- Apple, Amazon, Costco, the works. You're not betting on one horse. You're betting on the entire stable. Historically, that stable has returned about 10% per year on average, going all the way back a century. Through world wars, pandemics, financial crises, the invention of TikTok -- all of it.

ETF (Exchange-Traded Fund): This is basically an index fund that trades like a stock. You can buy and sell it anytime the market is open. There are ETFs that track the S&P 500, international markets, bonds, real estate, and just about anything else. The important thing to know is that for most beginners, an ETF and an index fund are functionally the same thing. The differences are technical and boring. Pick either. Move on.

Expense ratio: The fee you pay for owning a fund. Vanguard's S&P 500 ETF (VTI) charges 0.03% per year. That means for every 10,000youinvest,youpay10,000 you invest, you pay 3 annually. Three dollars. I spend more than that on bad gas station coffee. Some actively managed funds charge 1% or more, which sounds small until you realize it eats tens of thousands of dollars over a few decades. Low expense ratios are your friend.

That's basically the whole dictionary you need to get started. Seriously. If you want to go deeper into actually picking individual companies, I wrote about building a stock portfolio from scratch, which covers the whole process. But honestly, most people don't need individual stocks at all.

Compound Interest: The Reason Your Future Self Will Thank You (or Hate You)

Albert Einstein allegedly called compound interest the eighth wonder of the world. He probably didn't actually say that -- the internet attributes everything to Einstein -- but whoever said it had a point.

Here's how it works. Say you invest 5,000todayanditearns105,000 today and it earns 10% this year. You now have 5,500. Next year, you earn 10% on 5,500notontheoriginal5,500 -- not on the original 5,000. So you make 550insteadof550 instead of 500. The year after that, 10% on $6,050. Each year, your earnings earn earnings of their own. It's money having baby money that has baby money.

This sounds incremental. It's not. Over long periods of time, it becomes absurd.

If you invest 300amonthstartingatage25,andthemarketreturnsitshistoricalaverageof10300 a month starting at age 25, and the market returns its historical average of 10%, by age 65 you'll have roughly 1.9 million. You only put in 144,000ofyourownmoney.Theother144,000 of your own money. The other 1.76 million is compound interest doing its thing.

Now run the same scenario, but you start at 35 instead of 25. Same 300amonth,samereturns.Youendupwithabout300 a month, same returns. You end up with about 680,000. Still respectable, but you missed out on $1.2 million because you waited ten years.

Let that sink in. Ten years of waiting cost you over a million dollars. Not because you did anything wrong during those ten years. Just because you didn't start.

This is the real reason every financial person sounds like a broken record saying "start early." It's not a platitude. It's math. And the math is relentless.

The "I'll Start When I Have More Money" Trap

I hear this one constantly. "I'll start investing when I'm making more." "I'll start when I pay off my car." "I'll start when I have a real amount to invest."

This thinking feels logical. It's not. It's procrastination wearing a responsible-sounding outfit.

You don't need 10,000tostartinvesting.Youdontneed10,000 to start investing. You don't need 1,000. Most brokerages let you open an account with literally zero dollars and buy fractional shares. You can invest 50.Youcaninvest50. You can invest 20. The number is almost irrelevant because the habit is what matters.

When I finally started, I set up an automatic transfer: $200 every two weeks from my checking account into my brokerage, where it auto-purchased shares of a total stock market index fund. I didn't think about it. I didn't check the market. I didn't try to time anything. The money just left, the same way my rent left, and I adjusted my lifestyle around what was left over.

That's the secret, by the way. There's no trick. You just automate it and stop thinking about it. The more boring you make investing, the better you'll do. This is the rare area of life where laziness is a superpower.

Dollar Cost Averaging: The Strategy That Sounds Fancy but Isn't

When you invest a fixed amount on a regular schedule -- like my $200 every two weeks -- you're doing something called dollar cost averaging. It means sometimes you buy when the market is high (you get fewer shares) and sometimes you buy when the market is low (you get more shares). Over time, it averages out.

The beauty of this is that you never have to answer the question "is now a good time to buy?" The answer is always "who cares, I'm buying on Tuesday regardless." You take timing completely out of the equation.

I can't stress enough how liberating this is. The market dropped 20% in 2022. You know what I did? Absolutely nothing. I kept my automatic transfer going. I bought shares at a discount. When the market recovered (as it always has, eventually), those cheap shares I'd bought during the panic were suddenly worth a lot more.

The people who panicked, sold everything, waited for the "bottom," and tried to time their re-entry? Most of them missed the recovery. Research consistently shows that if you miss just the ten best trading days over a 20-year period, your returns get cut roughly in half. And the best days tend to happen right after the worst days, when everyone is too scared to be in the market.

The Five Mistakes That Will Cost You the Most

I've made most of these. Learn from my bad decisions so you can make your own, different bad decisions.

Checking your portfolio every day. I used to open my brokerage app more often than Instagram. Every red day felt like a personal attack. I'd see my balance down $300 and my chest would tighten. This is how you make emotional decisions. Invest on autopilot and check quarterly at most. The less you look, the better you'll do. This is backed by actual studies, not just my opinion.

Picking individual stocks without doing real research. Buying Tesla because your friend told you to is not a strategy. Buying a weed stock because you think legalization is coming is not a strategy. If you can't explain what the company does, how it makes money, and why it's undervalued, you're gambling. And there's nothing wrong with gambling -- I love a good poker night -- but don't confuse it with investing.

Selling during a crash. The market will crash. It always does. It will then recover. It always does. Selling during a crash locks in your losses. Not selling means those losses are just numbers on a screen. The only people who lose money in a stock market crash are the people who sell. Everyone else just waits.

Paying high fees without realizing it. Some funds charge 1-2% annually. That might not sound like much, but over 30 years on a $500,000 portfolio, the difference between a 0.03% expense ratio and a 1% expense ratio is literally hundreds of thousands of dollars. Always check the expense ratio.

Not maxing out your employer 401k match. If your company matches your 401k contributions up to, say, 4%, and you're not contributing at least 4%, you are leaving free money on the table. Free. Money. Your employer is trying to hand you cash and you're saying no. This is the closest thing to a financial cheat code that exists. If you're doing nothing else, do this.

A Stupidly Simple Starting Plan

If you've read this far and you're feeling that mix of motivation and overwhelm -- like you know you need to do something but the options are paralyzing -- here's exactly what I'd do if I were starting from zero today:

  1. Open a brokerage account at Fidelity, Schwab, or Vanguard. Takes fifteen minutes.
  2. Set up an automatic transfer from your bank. Whatever you can afford. 50aweek.50 a week. 100 a month. Literally whatever.
  3. Use that money to buy a total stock market index fund or S&P 500 index fund. Something like VTI, VOO, or FXAIX. One fund. Don't overthink it.
  4. Also contribute enough to your 401k to get the full employer match if your company offers one. This comes first, actually.
  5. Don't touch it. Don't check it every day. Don't sell when the market dips. Don't listen to your coworker's hot stock tip.
  6. Increase your automatic contribution by a little bit every time you get a raise.

That's it. That's the whole plan. It won't get you likes on social media. Nobody is making a TikTok about buying VTI every two weeks. But it works. It's worked for decades. It'll keep working.

What About Crypto, Meme Stocks, and Other Shiny Objects

Look, I'm not going to sit here and pretend crypto doesn't exist or that nobody's made money on meme stocks. People have. Some people have made a lot. But for every guy who turned 1,000into1,000 into 50,000 on a lucky trade, there are a hundred guys who turned 5,000into5,000 into 400 and just don't post about it.

Speculative stuff is fine as entertainment. Set aside a small percentage -- 5%, maybe 10% max -- of your portfolio for high-risk plays if that's what gets you excited. But the core of your money should be in boring, diversified, low-cost index funds. The core is the engine. The speculative stuff is the bumper sticker. One actually gets you somewhere.

The Mindset Shift That Makes Everything Click

The biggest change for me wasn't learning what an ETF is or understanding expense ratios. It was shifting from "investing is something rich people do" to "investing is how regular people stop being broke."

Every wealthy person I've met -- and I don't mean flashy-car wealthy, I mean quietly-comfortable wealthy -- does the same basic things: spends less than they earn, invests the difference automatically, and doesn't panic when the market does market things. That's the whole game. The details are footnotes.

If you want to go deeper on changing how you think about money in general, there are some books that completely rewired my perspective. A couple of them genuinely changed the financial trajectory I was on, and I'm not someone who says that about books lightly.

You don't need to become a finance nerd. You don't need to watch market news or understand what a derivative is. You just need to start putting money into a boring index fund on a regular basis, and then develop the superhuman discipline of doing absolutely nothing.

Your future self -- the one with $1.9 million at 65 who's buying a boat and not worrying about it -- will owe everything to the version of you who read this article and actually did something about it.

So close this tab and go open a brokerage account. I'll wait. Well, I won't wait -- I'll be here -- but the market won't wait. And every day you don't start is a day compound interest can't work for you.

Chili's chips and salsa not included.