About AlphaMode
AlphaMode is a men's lifestyle magazine for the modern reader — equal parts cars, sports, tech, money, style, culture, and politics. Long-form features, hands-on gear reviews, and cultural commentary written by working journalists, not by an algorithm.
Our editorial mission
The lifestyle web is drowning in content farms. Identical 800-word "best of" lists scraped from each other, written by AI tools that have never touched a steering wheel, swung a kettlebell, or walked into a tailor's shop. We started AlphaMode because we believe the men reading these sites — the ones thinking about a first investment, picking out a watch, training for a marathon, or just trying to be better at what they care about — deserve writing that takes them seriously.
Every piece on this site goes through a simple test: does this teach the reader something they didn't know, or show them a perspective they'd otherwise miss? If the answer is no, it doesn't get published. We'd rather publish two articles a week we're proud of than ten we have to apologize for.
What we cover
- Cars — From classic restoration to electric performance. The car as machine, object, and obsession.
- Sports — Pro, amateur, fringe. The stories behind the box scores.
- Tech — Gear that's actually worth your money. We test it, we use it, we tell you the truth.
- Money — Practical finance for working men. No crypto cults, no get-rich-quick.
- Style — Grooming, watches, menswear. Looking like you give a damn.
- Culture — Books, movies, music, food. The stuff that makes life interesting.
- Politics — Civic life and policy from a perspective that's neither ideologically captured nor pretending to be neutral.
- Fitness — Training, recovery, longevity. The boring stuff that actually works.
Editorial standards
- Real bylines, real expertise. Every article is signed by a writer with verifiable experience in the topic. Bios link to portfolios, social profiles, and prior publications. We do not publish anonymous content.
- Primary sources, cited. When we cite a study, statistic, or claim, we link to the primary source — peer-reviewed research, official data, or first-hand interviews. If a fact lacks a source, it doesn't go in.
- Editor pass before publish. No article goes live without a second pair of eyes. Our editor catches factual errors, weak structure, and AI-generated mush before our readers do.
- Affiliate links disclosed. When we link to a product we recommend, we tell you if it's an affiliate link. Our recommendations are based on hands-on testing — never paid placement.
- Corrections in public. When we get something wrong, we say so on the article itself, with the date of the correction. We don't silently edit and pretend it didn't happen.
The team
Jake Holden
Editor-in-Chief
Former staff writer at automotive and men's-interest magazines. Built and sold one DTC brand. Owns a perpetually unfinished 1972 Chevelle.
Beats
Cars & motorsports · Personal finance · Editorial leadership
AlphaMode Editorial
House byline
Articles bylined to AlphaMode Editorial are researched, drafted, and fact-checked by the AlphaMode editorial team under the supervision of the Editor-in-Chief. Every piece is reviewed and signed off by a human editor before publication.
Beats
All beats · Research & fact-check · Newsroom standards
How we make money
AlphaMode runs display advertising (Google AdSense and a small number of partners), affiliate commissions on product recommendations, and direct sponsorships clearly marked as such. Our editorial decisions are not influenced by any of these revenue streams — our editor and writers don't see ad performance data when commissioning or writing pieces. If you'd like to advertise, see our contact page.
Get in touch
Story ideas, factual corrections, partnership inquiries: info@luba.media. We read everything.